Wednesday, October 01, 2008


The CNMA student winners of 2008 were off to the UK where they interned for 4 weeks at 3 reknowned design agencies. Read what they wrote about their adventure: Slugging suitcases, exited faces and underground mischief, is only some of the great off-time experiences three students from the North-West University ‘s Potchefstroom Campus experienced on their internship month in London during their July break. Leana de Beer, Carla Erasmus and Gert Schoeman all three overall student winners of this year Construction New Media Awards hosted by the Design Indaba embarked on an opportunity of a lifetime to intern at two prestigious agencies and one major design magazine.
On arrival, the beckoning London sun shone down on the three talented pups as they fought their way through the new environment, minds ablaze with the sheer size and experiences this world city has to offer. And in true traveler voyeurism, with larger than life attractions around every single corner, the three students started to prepare themselves for the work at hand: Leana was posted at Poke Digital, and worked on major brands which one included designing skins for the telecommunications company, Orange. During this time Leana also became like a family member at Poke and Simon Waterfall was really impressed by Leana’s work ethic and professional attitude. Carla on the other hand was mincing words for Marks&Spencer and had a blast thinking about her future prospects in the digital arena at the prestigious Digit in London under the creative hand of Daljit Singh. Gert was dealt the publishing card at the Creative Review Magazine, and made sure that he got onto Patrick Burgoyne’s guest lists, as Gert was invited to almost every shindig, and received so many opportunities to work closely with the one person who knows the bizz of the worlds creative industries. After almost a month in London the students returned very reluctantly to the freezing temperatures of the North-West Province to eagerly share their experiences with all of us at the University. The Construction New Media Awards is such a valuable awards program, especially for the opportunities it poses for young digital creative’s to find their feet within the “global village” but inherently, it also celebrates the best digital South African talent that is on the rise amongst the already established traditional advertising and media industries. The students would like to thank in particular Caryn of the Design Indaba, which without her extremely proficient organizing skills this trip most probably would never have happened. Also, thanking the three agencies, Poke, Digit and Creative Review for allowing these three students the opportunity of a lifetime, and for being so welcoming and forthcoming. As always, we look forward to the produce of 2009 and cant wait to see who pushes the pixel boundaries further and double clicks faster.

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