Design Indaba: Design Indaba April 08 Updates

Creative Company Conference

The first Creative Company Conference (CCC), Design Indaba’s new sister company, was lauded by delegates and media in attendance. Distinct from Design Indaba, which celebrates the creative professional, the CCC honours innovative business leaders and companies that place innovation, creativity and design as central to their strategy. Held on April 1 at Amsterdam's spectacular Muziekgebouw, the CCC secured 10 leading innovators from four continents for its inaugural event, including Marc Mathieu, Stanley Hainsworth, Arkadi Kuhlmann, Bill Moggridge, Robert Brozin, Richard Reed, Ivy Ross, Carlos Miele, Peter Diamandis and John Howkins.

Website: www.creativecompanyconference.com

Creative Circle award for recycled radio ad

Design Indaba’s recycled radio advert won first prize for best radio advert in the February Creative Circle awards. Created by Jupiter Drawing Room Cape Town for the Creativity Can campaign, the advert comprised old radio adverts that were spliced together.

Said Joanne Thomas, creative director at Jupiter Drawing Room: “In keeping with the theme of this year's campaign, we needed to find a way to demonstrate the power of creativity on radio – a notoriously difficult medium. Most of our campaign relied on powerful visuals to express the concepts, so we needed to look at the ‘creativity can’ concept from a different angle. Using the principles of recycling (creating something new and useful from something that has been discarded), we went into our archive of old radio ads and cut them up, finding the words we needed to complete our script. This gave us an ad that not only sounded unique, but was also pretty cost-effective to produce.”

Download the radio advert here.

Design Indaba All Stars: On sale now

The Design Indaba All Stars book, recently published by Interactive Africa, celebrates 35 of the most prominent international guests that we have hosted at Design Indaba and featured in the magazine. Covering the first 10 years of Design Indaba, this book serves as a record of the growth of creativity at the cusp of the millennium.

Lucy Orta. Mark Farrow. Erik Spiekermann. Jonathan Barnbrook. Fernando Gutierrez. Stefan Sagmeister. Sir Terence Conran. Irma Boom. Stefano Giovannoni. Neville Brody. Karim Rashid. Mary Lewis. Shubhankar Ray. Kenya Hara. Ross Lovegrove. Peter Saville. Dan Pearson. Bob Sabiston. Shigeo Fukuda. Milton Glaser. Ron Arad. David Adjaye. Dieter Rams. Fernando and Humberto Campana. Michael Bierut. Tom Dixon. Inga Sempé. Christoph Niemann. Matali Crasset. Paul Priestman. Javier Mariscal. Tobias Frere-Jones. Massimo and Lella Vignelli. Yves Béhar.

All stars. All in one book.

Cost R320.00 direct, excluding postage. Soon at a stockist nationwide.
Please contact Lucinda Johannes at Lucinda@interactiveafrica.com
or Tel: (021) 465 9966 for more information.

Design Indaba Expo products go global

Design Indaba Expo 2008 was a great success spanning four days from February 23 to 26. Offering a curated showcase of the best South African design for the fifth time, the Expo continues to grow with more than 20 000 visitors, over 351 local and international buyers attend, and over 260 exhibitors.

“This year's Design Indaba gave our tiny fledgling enterprise incredible exposure... We were actually overwhelmed. It was definitely worth more than any other attempts at advertising could have done,” said Dawn Burger from Casamento.

Among other feats, UMCEBO trust will be designing new objects for the US company Tucker Robbins and Michael Haigh Ceramics were purchased off the floor by trend forecaster Li Edelkoort. Due to further exposure on the floor to the Design Indaba global network, Haigh is also currently working on a range of jugs for Terence Conran's Exhibition in September.

Design Indaba invites all exhibitors to keep us posted regarding their accomplishments, business feats, promotions, exhibitions, expansions, new ranges and any other successes.

Design Indaba Winners

The Most Beautiful Object in South Africa award this year went to Y Tsai of Tsai Design Studio for the Nested Bunkbed. The design received 150 of the 402 public votes cast. This Cape Town creative studio strives to design products that are socially and culturally relevant to South Africa.

The MBOISA 2008 was decided by popular vote. Visitors to the Design Indaba Expo could vote for their MBOISA via sms. Voting also took place through The Times website. The lucky voter was Brett Osrin of Sea Point who won a years subscription to the Sunday Times and a R3000 Woolworths voucher.

The Provincial Department of Economic Development and Tourism, designed by award-winning theatre practitioner Brett Bailey, won the Most Creative Stand award. It started out each day as one big white canvas. Performing and visual artists then filled the space with art, animation, photography, crafts and designs while interacting with the public, showcasing creativity in Cape Town and the Western Cape. The award was presented by the Cape Town Partnership as part of its Creative Cape Town programme. Congratulations to Cathy Cronje of Cambridge Press who won the lucky draw prize for voting for the best stand. The prize included a creative night for 2 on long street which includes a night for 2 at Daddy Long Legs, dinner for 2 at Royale Kitchen in addition to a creative trends tour of Long Street for 20 friends with Cherry Flava.

Congratulations to Mary Ralphs, from HSRC Press, who is the winner of a trip to Cannes courtesy of SABC and the Creative Alliance project.

Design Indaba T-Shirts

The limited edition South African Design T-shirts are on sale for only R80 excl postage.

Please contact Caryn van Rooyen at carynv@interactiveafrica.com
or Tel: (021) 465 9966.

Design Indaba Magazine

Conference delegates are reminded that they will no longer receive complimentary copies of the post-event issue of Design Indaba magazine. Design Indaba magazine is available in selected Exclusive Books and Melissa’s stores nationwide.