CNMA 2008 WINNERS

The CNMA 2008 award ceremony was held on Thursday 28 February at the Cape Town International Convention Centre, winners were announced by judged Patrick Burgoyne (Creative Review), Andries Odendaal and Alex Maclean (Airside). The Construction New Media Awards, now in its eighth year, celebrates and elevates the status of new media design by honouring and accrediting those designers, writers, programmers and thinkers who produce challenging, imaginative interactive work, both on a creative and a functional platform.

Congratulations to the Grand Prix winner, Gloo Digital Design for the Youngblood5 website. There may be no fortune in winning a Construction New Media Award, but fame comes in the form of the coveted Grand Prix, which has sent winners to New York, Vienna and London. It is awarded across all four categories including Online, Offline, Motion Graphics and Innovation.

SILVER SPECIAL MENTIONS

- Prezence for Ster-Kinekor WAP

- Gloo Digital Design for Youngblood5 website

- Hellocomputer for Vodacom CD ROM

CATEGORY WINNER:

Neil van Vuuren for Promotion

Neil is a student at The Open Window. The objective of this piece was to create an original audio-visual experience that explores the concept of the word ‘promotion’. The outcome is a 5 minute quicktime video intended for a contemporary audio-visual consumer audience.

OFFLINE CATEGORY:

SILVER SPECIAL MENTIONS

- Gert Schoeman (North West University) for Sleepless Night

CATEGORY WINNER:

Gert Schoeman, Leana de Beer & Carla Erasmus for Mossie

These three students from North West University created a humorous interactive experiment in Adobe Flash – just for fun. Mossie features a “hitman” service to kill off friends or family suffering from one or more of the seven deadly sins.

ONLINE CATEGORY:

SILVER SPECIAL MENTIONS

- Hellocomputer for Jack Daniels Crack Jack’s Safe Game

- Pixel Project for Adobe Keep it Legal – Lost in Programmeville

- Hellocomputer for The Dirty Skirts website

- Hellocomputer for Moonlighting

CATEGORY WINNER:

Gloo Digital Design for Youngblood5

This successful construction resulted in a 3 month tactical campaign for 5FM in commemorating Youth Day. Outcomes of over 1000 causes were created, 5000 comments made and had 80% of the site’s content generated by its youthful audience. The youngblood5.co.za flash website made it possible for the youth to create a ‘cause’ and then see how other users of the site feel about that same topic. The site also created important daily content for on-air discussion by radio DJ’s. Such a loose ‘blogging’ environment would raise many issues but the most discussed ‘cause’ would then be run by the client, 5FM, as a real-world nationwide campaign, for the people and by the people.

MOTION GRAPHICS CATEGORY:

SILVER SPECIAL MENTIONS

- Richard Armstrong (Vega Durban) for Blindside music video

- Brendan Joseph (Vega Johannesburg) for Jellyfish

- Bernadene Varty (Vega Durban) for Die Volk is in die kak music video

CATEGORY WINNER:

Fluorescence for Trace Your Roots

A cutting-edge 3D animation was create for the SABC’s Trace Your Roots television program. The modelling and animation was done in Maya and Lightwave respectively.

THE CNMA 2008 GRAND PRIX was awarded to Gloo Digital Design for the Youngblood5 website

THE TOP STUDENT PRIZE was awarded to the three North West University student; Gert Schoeman, Leana de Beer & Carla Erasmus for the offline entry – Mossie.