The Loeries Travelling Exhibition, which showcases the winning work from the awards, will open at the Design Indaba Expo in Cape Town at the end of February. The exhibition, of which the SABC is the sole sponsor, is the annual roadshow of the Loerie winners and visits both local and international festivals, agencies, museums and educational institutions. “The launch of the exhibition at Design Indaba is particularly significant,” notes Andrew Human, managing director of The Loerie Awards. “Design is an important part of Brand Communication and it is a great opportunity to showcase the industries best work to a broad audience of designers, brand managers and consumers.”
Recently the exhibition has travelled as far afield as Russia and New York to expose the very best of South African creative talent to a larger audience. This year the roadshow will include international stops, amongst other places, in Namibia and at The One Show in New York. The Loeries Travelling Exhibition does more than just showcase great creative work, as it also aims to broaden awareness of the brand communications industry as a career path for learners, and inspire students currently studying brand communications.
“The SABC, one of the major sponsors of the Loerie Awards, have over the last couple of years, increased its investment and strengthened its partnership with the Loeries in support of the creative industry. As the country’s biggest communicator, and a responsible corporate citizen, it is vital that the SABC moves beyond its mandate and play a meaningful role in the development and celebration of South Africa creativity. The monumental success of Africa’s most prestigious awards is testimony to the talent we harbour in the country. We are extremely excited to be the sole sponsor of The Loeries Travelling Exhibition,” says SABC spokesperson Kaizer Kganyago.
The Design Indaba Expo takes place from 27 February to 1 March. Visitors will also be able to take the exhibited winning work home with them, as the Loeries Annual, which showcases the winning work of 2008, will also be launched at the conference.
The major sponsors for the 2009 Loerie Awards are the SABC, Ads24, Cape Town Tourism and The City of Cape Town.
|Dates to remember:|
|Nelson Mandela Metropolitan University, PE:||7 - 14 March 09|
|DV8, Windhoek, Namibia||4 -13 April 09|
|Vega, Johannesburg||2 - 9 May 09|
|Durban Natal Museum||16 - 27 May 09|
|Bloemfontein Museum||9 - 27 June 09|
|Vega, Durban||13 - 18 July 09|
|Vega, Cape Town||24 July - 1 August 09|
|Tshwane University of Technology||22 - 29 August 09|
|City Varsity, Johannesburg||4 - 11 September 09|
|North West University, Potchefstroom||24 September - 4 Oct 09|
|Stellenbosch Academy||10 - 22 October 09|
|One Club, New York||End November 09|
|*All dates are subject to change|
Important Loerie dates to diarise:
|Entry Deadline:||15 May 2009|
|Migrate Magazine||09 May 09|
|Judging:||13 - 17 July 09|
|Judges Seminar:||13 July 09|
|Loerie Awards Festival Weekend Cape Town:||25 - 27 September 09|
|Migrate Magazine||10 October/Nov 09|